One of the benefits of living in an instant-gratification world is having the internet readily available at your fingertips for any application. Have you ever had a conversation with friends where the conversation leads to haphazardly discussing how much it would cost to plan a vacation together?
In today’s world, one of you will get out your phone and search for rentals and prices. Because a property owner or rental company has invested in vacation rental software, you are able to scour their website and peruse through their various listings.
Having a rental website or application that allows guests to easily navigate prices, availability, and information will increase the chances of your property being rented, and vacation rental software is the key to this success.
Using vacation rental software will allow you to keep track of communication, reservations, and payments, but you need to know how to optimize these areas within the software.
These are the top five mistakes to avoid when choosing vacation rental software to manage your rental property.
1. Mobile UN-friendly Website
With so many guests who use a cell phone to search vacation rentals, you need a mobile friendly website or application to make it easy for users to navigate, make a reservation, or request additional information.
Do not overlook this simple yet significant feature. Your website or application should not only look good on a mobile device, but there should be features that users can take advantage of, such as making a reservation, submitting a payment, or sending a message.
2. Not Enough Pictures or Lack of Details
You can describe your rental property in words all day long, but if there are no pictures to back up the descriptions, your rental property can easily be overlooked. Reserving a vacation rental is an important decision that most people will carefully consider. This means, they will want to see every room within the property, even if you feel like it may be an insignificant room.
Let’s use the laundry room as an example. You may not feel like this room is as important to showcase as the master bedroom or game room, but a family with small children who may need to frequently wash clothes will want to examine this room.
Don’t skimp out on pictures of your property, even if you feel the room you are showing is insignificant. If you have an allotted number of pictures you can upload within your vacation rental software, max that baby out!
Guests who are renting a house, cabin, or condominium unit will also want to know the layout of the property so they can plan accordingly. With a layout provided in the pictures or description, this is one less question your guest will need to ask, and one less question you will have to answer.
Additionally, try to list as much information about provisions that will be included within the rental property. For example, if there are toiletries, cleaning supplies, and cooking utensils that are located in the property, you should include these details.
Your guest will not only feel like they are renting an exceptional property, but they can also plan their itinerary around these little things. What may seem like a small contribution can pay big dividends to your guests.
Lastly, with the digital era we are in, you should let your guests know if Wi-Fi is offered at the property.
3. Unclear Information or Lack of Instructions
Checking into a rental unit will require instructions for your renter to follow. These instructions should remain the same for each guest. Take advantage of automatic email communication that you can schedule to send your guests.
Your vacation rental software should include some form of automatic mailings or automated messaging system. This system can be set up to send confirmation emails, arrival instructions, and departure guidelines.
As soon as a guest books a reservation, they should receive a confirmation email. This is the guest’s first impression of your establishment, so it has to be a good one. Clear communication should continue throughout the arrival and departure process, and automatic emails containing this information is how to guarantee that you remember each guest’s reservation.
4. No Option for Guests to Submit Reviews
Word of mouth is important for any type of business, but it is especially important for a business that specializes in selling a quality place to lay your head at night. Guests who have the option to read current reviews that reflect previous guest satisfaction have a higher probability of selecting your property to rent than a property with no reviews available.
If you have nothing to hide, you hide nothing, right? Allow and encourage your guests to submit reviews after their stay, and keep this feature highlighted on your website or mobile application.
5. No Modification of Pricing
While you can establish a nightly base rate when renting your property, you will not want to use this standard year-round. This is where you will want to utilize a pricing service within your vacation rental software.
Using a pricing service for your rental property will automatically take into consideration the time of year, day of the week, and upcoming holidays when setting the nightly rental rate. When a guest chooses to view rates and availability for a specific period of time, the rate for the time period they chose will be applied to their estimated total.
This feature not only allows guests to compare prices during different days of the week or months in the year, but this also allows you to yield the biggest return when renting your property.
Vacation rental software is only as good as you allow it to be. You can use vacation rental software, yet make costly mistakes for your renting your property. Avoid these common mistakes when choosing vacation rental software. Knowing how to maximize even the smallest of contributions in your vacation rental software has the potential to yield big rewards.